Well…
Since you’re already here, might as well show you around.
There’s where we think this could go. And there’s the mess we’re starting with today.
Okay.
Let’s talk about your Monday.
Running an F&B business is already a lot.
- Google Forms
- Sheets
- Banking
- Courier
- Customer follow-ups
Oh, and occasionally
the actual food business.
The tools work.
You’re the one making them work together.
Good news.
More orders.
Bad news.
More everything.
- More chats to reply to.
- More payments to check.
- More orders to track.
- More deliveries to coordinate.
Same tools. Same you.
Sound familiar?
Let’s get specific.
Scroll through six moments. Interactive controls need JavaScript.
- 01 / 06
Order masuk.
…somewhere.
WA, DM, form, chat. Banyak pintu masuk, satu kepala yang harus inget semuanya.
- 02 / 06
Made a Google Form.
Smart move.
Now for everything after.
Order udah terkumpul. Tapi pembayaran, status, persiapan, dan pengiriman masih harus diurus satu-satu.
- 03 / 06
Mau order?
Boleh banget!
Now, 20 questions.
Varian apa? Berapa pcs? Buat tanggal berapa? Pickup atau delivery? Alamatnya mana?
- 04 / 06
Someone paid!
Amazing.
WHO?
Mutasi udah masuk. Tinggal cocokin ke order yang mana.
- 05 / 06
TO-DO LIST:
Everything.
PRIORITY:
Good question.
Yang perlu direview, dicek pembayarannya, disiapkan, atau diserahkan ke kurir—mulai dari mana dulu?
- 06 / 06
Ready to ship.
Probably.
Yang udah bayar, belum diproses, siap kirim, atau masih nunggu pickup—semuanya harus tetap ke-track.
Yeah.
We think this can be better.
The problem isn’t necessarily the tools.
It’s everything happening between them.
From the moment someone wants to order…
To the moment their order is fulfilled…
We think those steps should work together.
So, we started building something.
Meet TorafuOkay. Big picture first.
A world where the next great brand can come from anywhere.
Why do we care?
Small businesses do a lot of heavy lifting—in households, local economies, and the communities built around them.
- Great products already begin in home kitchens and small shops.
- Local founders turn skill and persistence into everyday livelihoods.
- Potential is everywhere. Opportunity is not always distributed that way.
And yet…
Good ideas do not always get a fair shot.
Promising founders can still lack visibility, useful evidence of demand, customer intelligence, and a clearer path into the next opportunity.
We think promising local businesses deserve a fair shot.
To be discovered. To prove themselves. To grow.
We want to help make the path between potential and opportunity a little clearer.
Sounds ambitious? It is. So we’re starting smallerOkay, fine.
Here’s what we’ve been cooking.
Meet Torafu.
Built for independent F&B businesses taking orders directly from their customers.
One link for your customers.
One app for you.
Less back-and-forth. Fewer order mistakes. A clearer view of what needs doing next.
See how an order beginsIt starts with a craving.
Someone wants cookies.
Good news: they can order themselves.
Share your storefront. Customers choose their products, fill in the details, and send their order without another twenty-question conversation.
- BrowseSee what is available.
- ChoosePick products and options.
- CheckoutShare the useful details.
- Order createdOne clear order arrives.
Oh—an order just came in.
Order #PZZ-276Osmanthus Garden × 2New order
And now this little order has somewhere to go.
Team WhatsApp? We get it.
Still love WhatsApp?
Keep it.
Pelanggan tinggal pilih produk dan isi detailnya. Torafu siapin pesan WhatsApp yang rapi.
Pesan masuk? Paste ke Torafu, cek detailnya, dan buat order.
Or, via WhatsAppsame order, another way to send it
Customer chooses
Same storefront, same choices — then they pick WhatsApp instead of checkout.
Torafu prepares · customer sends
The message is ready in WhatsApp. Nothing goes out until the customer taps send.
Jiejie HandmadePESANAN Jiejie Handmade> Pesanan ini sudah lengkap. Periksa sebelum dikirim. VERSI: V2Berlaku sampai: Senin, 12 Oktober 2026 · 18.00 WIB Nama: AikoWA: +6281234567890Tanggal PO: Senin, 12 Oktober 2026Terima: Ambil sendiriPickup: Morning pickup Produk1. Osmanthus Garden · 2 unit Kombinasi 1 · 2 unit - Box size: Small KODE_ITEM: 1.1|2|1a Kirim pesan ini tanpa mengubah isinya. REF: TCYY84CEM9Sent
Illustration of a WhatsApp chat. Message text exactly as Torafu prepares it. Seller pastes, checks, creates
Auto-fill turns the message into an editable draft. The seller checks it against the chat, then creates the order.
- Paste
- Check draft
- Create order
One workflowCheckout or WhatsApp — both land in Review.
Their way to order.
Your way to stay organized.
Ding! 🐾
Order masuk.
And you know where.
Order dari storefront dan WhatsApp yang kamu import, semuanya bisa dikelola dari satu tempat.
PZZ-276 moved fromFor you.
Your orders.
One app.
Order yang masuk, pembayaran yang perlu dicek, pesanan yang harus disiapkan, sampai yang siap diserahkan — semuanya punya tempat.
Buka langsung dari HP. Nggak perlu download aplikasi.
What’s next?
Less guessing.
More doing.
Review order, cek pembayaran, siapkan pesanan, lalu atur handoff. Lebih jelas apa yang perlu ditangani.
- ReviewNow
- PaymentNext
- Process
- Fulfilment
The seller decides: request payment, or decline.
Order masuk.
Next up?
Let’s talk money.
Payday. Well, almost.
Your money.
Your bank account.
Pelanggan transfer langsung ke rekening kamu.
No Torafu payment processing fee.
For direct bank transfers.
Bank transfer charges may still apply.
The buyer’s order link, once the seller asks for payment.
A little detail.
That makes a difference.
Nominalnya beda sedikit. Nyocokinnya jadi lebih gampang.
Rp 56.347
The last three digits are unique among the payments you’re still waiting for.
The matching game.
Someone paid.
Ah. Found you.
Nominal transfernya cocok. Sekarang tinggal cek dan konfirmasi.
Illustration: the seller checks their own bank app, types the last 3 digits in Torafu, then confirms the payment.
Found it.
Payment confirmed.
Only after the seller confirms. Then the order moves on to Process.
Next stop?
Let’s get cooking.
More ways to pay? We’re cooking. 🍳Starting with direct bank transfers. We’re exploring additional payment methods.
First things first:
Let’s make orders less complicated.
- Structured orders
- Clear payment status
- Visible order progress
- Useful customer context
We’re building the smallest useful operational foundation—not a magical all-in-one system, and not a promise that everything is automated already.
But orders?
They’re only the beginning.
Every order can become a clearer signal about customers, demand, repeat behaviour, and what might be worth doing next.
- Orders
- Customers
- Demand
- Repeat
- Evidence
- Opportunity
This is the direction, not a list of features we’re claiming today.
Is Torafu ready? Nope.
Do we have the entire future figured out? Also nope.
Should running and growing a small F&B business be less unnecessarily difficult?
Very much yes.
That’s where you come in. We’re looking for early founders willing to show us how the work actually happens—and help shape what Torafu becomes.
Want in early?
Join Torafu from the start. This first implementation is a local preview, so nothing leaves your browser yet.